The Prestige Brand Journey


 

The Prestige brand has evolved into the most loved and popular kitchen products brand across India. It has today become a total kitchen solutions provider, and this is our story.


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Upto 2001.

The daily struggle of a housewife in the kitchen, to make healthy food, inspired the TTK group to get Denis Papin's invention, the Pressure Cooker, to India. It was an innovative and novel product at the time. And we were dealing with Indian housewives, who had learnt cooking through traditional methods.

At that time, safety during cooking was a big challenge for Indian women, and the Prestige team was determined to provide safety to these women. The pressure release valve and other such innovations made the Prestige Pressure Cooker stand out.

Our first iconic ad with the slogan - Jo Biwi Se Kare Pyaar, Woh Prestige Se Kaise Kare Inkaar accentuated our efforts and the Prestige Pressure Cooker became a part of the Indian Kitchen. The other great invention for Indian Kitchens by Prestige was the Pressure Pan.

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2001 - 2007

By early 2001, the Indian woman was no longer confined to the kitchen. She stepped out and entered the corporate world. Women started supplementing household incomes by going for jobs and even venturing into businesses. But they still cooked at home. This made us realise the additional burden on housewives and the need to invent products to save their time so that they could be more productive within their limited time.

Prestige soon launched the new smart range of innovative cooking and kitchen products and re-launched their new communication campaign titled 'Are you ready for a smarter kitchen?'.

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2008

Prestige products and innovations, by now, had covered all requirements of the modern Indian Kitchen. Prestige products were widely appreciated and it grew into a 'Total Kitchen Solutions' provider.

Prestige also expanded into the retail network to ensure that we connect with our customers in a direct interface. The Prestige SmartKitchen stores began making waves across the Indian sub-continent.

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2013

With increasing demands of Microwave Cookers worldwide, the launch of Prestige Microwave cookers met with great success in the Export market as a result of which the company saw a gross turnover of Rs 13.8 Billion (28% CAGR in 10 years). The Iconic B-town couple Aishwarya Rai and Abhishek Bachan were appointed as brand ambassador.

The same year also saw immense growth in the retail network with touching the mark of 500 Prestige Xclusive Retail outlets across India.

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2014

With early foundations laid in 2001 to become a part of every Indian kitchen and provide safety during cooking, we embraced the initial efforts which amplified TTK Prestige's inclination and innovations and once again brought back the iconic slogan in a new avatar, "Jo Biwi se kare pyaar, who prestige se kaise kare inkaar”

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2015

No journey is worth meeting its objective if it can't endure hardships and it's true that Hard Times do reveal the efforts, endeavour and true potential, a brand possesses.

In 2015, we stretched our limits and got back to double-digit growth in most difficult circumstances which led to an increase in market share across categories and so we crossed 15 Billion milestone in turnover.

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2016

At Prestige, we are deeply committed to our consumers and have always trudged to offer a total kitchen solution at every price range.

In 2016, we entered into a new horizon with UK Acquisition We also launched Cleaning Solutions to lower the burden of a housewife relating to everyday cleaning struggles .

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2017

At Prestige, we constantly upgrade our racks with exciting new products so that your kitchen schedule sees no discomfort and you can cook up a storm at any situation.

In 2017, we launched 'Judge' brand to reach out a larger customer base. We also launched gravity based Tattva range of water purifiers with Copper storage container and advanced FACT filters to facilitate chemical-free water purification method.

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2018

Every modern household with ever-expanding demands requires quality products and innovative products.

With the same vision, we moved beyond Kitchen Domain and adopted an aggressive long range plan to facilitate our consumers with a wide range of kitchen cookwares and appliances. To be more relevant, we expanded our horizon by changing the brand tagline to “Joh apnon se kare pyar, woh prestige se kaise kare inkaar" and enrolled Vidya Balan as brand ambassador .