Beginning of Shopping Season


Every year there’s hustle and bustle among shoppers once August arrives. The famous festival season gets underway in India. People enjoy some of India's most popular and traditional festivals and events one after another. Starting from Raksha Bandhan when sisters tie a rakhi on the wrist of their brothers as a reminder of love and protection, Krishna Janmashtami the birthday of Lord Krishna, Independence Day celebrated by the whole nation, spectacular Ganesh Chaturthi the birth of the beloved Lord Ganesha and more come subsequently. The idea for festival shopping among shoppers influenced through marketers during this time. Though there is no official start date for brands to begin launching their festive season sale, they consider this time to initiate offers and discounts. While the apparel industry starts sale with liquidation of stocks for the end of Spring Summer collection sale, there is no apparent reason for other categories to start off their sales. In fact, each year, different brands try to set new standards to follow so the festive season sale becomes dynamic and continues to evolve.



There is always a provision for many types of products, people plan for, or purchase during this shopping season. They look for a good discounts or offers from their favorite online and offline retailers to grab the opportunity instantaneously. Some even simply join the flow of shopping even if it’s not their need since they don’t want to lose the opportunity to get the deals provided by these retail giants. It is a test for Indian retailers as well as e-commerce companies for the next few months starting from August. They focus on about 80% of their annual sales of clothes, electronics, automobiles, and household items as this period is often considered auspicious by buyers for making purchases with a string of festivals.



Like every year Indian e-commerce companies line up massive online sale to tap into this concentrated demand. Big billion Day, Great Indian Sale, Big Freedom Sale, Clearance sale, all such offers, and discounts are brought by the top industry players to catalyze their sales and they expect the scale and size of one year’s online festive shopping to be many times greater than the previous year. Some companies expect a slightly higher in demand every year, later it turns out to be a bumper in sales. Television and internet is flooded with different advertising techniques to attract more footfalls at their respective stores and websites. With every passing year, consumers do more of their seasonal shopping online. Nevertheless, shoppers traditionally spend far more in physical stores versus online. Understanding the online shopping experience and reliability, retailers are trying to stand out with better service and more excitement in the stores. As a result, consumers get benefitted with both the options and choose the platform of their choice.



By understanding the consumers’ needs and creating efficient reliable mediums for Home and kitchen segments, TTK Prestige Ltd. never fails to stand out from the competition. They have been in the constant process of providing authentic solutions with reliable services to its consumers. And moreover, this festive shopping season, they come up with new offers and discounts both online and offline to provide values to its consumers with an aim of long term relationship. The Cashback benefits, Smart EMI options with enabled digital payments provide smooth shopping and creates an edge in the market.



Overall, the festive season becomes exciting each year because the scale of online and offline business in the country evolves each year.

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