India’s number 1 kitchen appliance brand, has announced a partnership with Satin Creditcare Network Limited (“SCNL”) one of the largest microfinance companies in India, to provide affordable and healthy cooking solutions to low income groups in South India.
TTK Prestige, which sells over 30 million products per year, will be selling pressure cookers, induction cooktop and mixer grinders to over 70,000 existing SCNL clients in Karnataka and Tamil Nadu.
Mr. K. G. George, Sr. Vice President (Retail and Alternate Channels) said: “At TTK Prestige, we believe that it is every person’s right to have access to healthy cooking tools. We are immensely pleased to partake in this initiative with SCNL to empower rural households with the right cooking solutions. Our objective is to take this initiative across India and ensure that ultimately every Indian kitchen has a TTK Prestige cooking appliance.”
This partnership with TTK Prestige will serve as a stepping stone for SCNL to strengthen their penetration in South India and provide maximum benefits to SCNL’s customers.
Speaking on the initiative, Mr. Dev Verma, COO, Satin Creditcare said: ‘Making TTK Prestige products easily accessible to a large number of disadvantaged rural households can bring about a significant improvement in the way they cook and consume food.’’ He added, “At Satin Creditcare, we strive to improve the quality of life of our clients and their families by social engagement. In the past, we have disbursed loans products related to water and sanitation, clean energy, solar panels and bicycles. Our endeavour has always been to foster spirit of entrepreneurship by providing timely credit to more than 3.5 million women across India.”