TTK Prestige, the country’s popular kitchen appliances brand, opened its first Prestige Lifestyle store at Hennur Road in Bengaluru on Friday. This marks the brand’s foray into the luxury kitchen segment, where it will compete with brands including Elica, Faber and Kaff.

Prestige Lifestyle is a new line of premium stores aimed at catering to the discerning Indian home chef, who seeks a state-of-the-art kitchen. As the leader in the kitchen appliances segment, TTK Prestige’s expansion into new categories such as dishwashers, built-in ovens and island chimneys, is in keeping with its existing strategy of gaining a strong foothold in this fast-growing segment.