This seems to be the year where women are finally getting recognised for their skills, imperfections and more with brands highlighting the need for change through International Women’s Day Campaigns 2023.

A common theme surrounding the International Women’s Day campaigns shows the need for due credit for women who are unrecognised in stereotypically male dominated areas. Brands like SBI General Insurance, Nilon’s and Luminous India have centered their brand narratives around shedding the bias and looking at gendered communication through a different lens.