Territory Sales Officer


Education Qualification: Graduation or Post Graduation

Experience: 6 years

Job Description:

 Sales Focus

  • Achieving agreed market and segment share targets
  • Achieving monthly, quarterly, yearly sales that are set in the beginning of the year
  • Monitoring actual sales against expectations

Implementation of Trade Management plans

  • Implementing market and outlet coverage plans
  • Ensuring adherence to fixed call frequency for self and customer groups
  • Ensuring availability and visibility as per norms for all SKUs
  • Ensuring that the products have been launched in the market successfully
  • Planning how to launch new SKUs in the same outlet

Implementation of category / brand input plans

  • Implementation of trade and consumer schemes
  • Communication and Reporting of Monthly and quarterly schemes for the products to the dealers
  • Implementing all Branding elements at the appropriate place and time
  • Quality execution of merchandising activity
  • Evaluating pre/during and post sales feedback

Stock control

  • Monitoring & ensuring the Stock at Distributor level for all SKU
  • Monitoring and reporting any issues w.r.t customer and dealer of stock
  • Coordinating with the ASE / ASM to ensure adequate stock availability

Competitor Analysis and Feedback

  • Informing on competitive activities on timely basis and, implementing recommendations for countering competitor activities

Customer Focus

  • Developing & maintaining superior trade relations with key trade members.
  • Reviewing the products that sold well in the market in comparison to others, and sharing market feedback and customer feedback with the ASM
  • Educating and training customer groups on selling techniques through live examples
  • Regular checking of Distributors’ ROI


  • Coordinating with the Depot, ASM, Distributor on day to day basis in terms of getting the right Product Mix, and ensuring dispatch of goods to respective towns/distributors

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